VIP says “oui” to online marketing for VIPSeal®
VIP-Polymers Ltd has launched a dedicated French language website to promote its VIPSeal® range of flexible pipe couplings.
Development of the bespoke website reflects the growing demand for VIPSeal® products in France and other French-speaking territories on the Continent.
VIP Commercial Director Jon Crean said: “The launch of our new French VIPSeal® website reflects our confidence in promoting our innovative and industry-leading products in new international markets.
“In particular, it reflects the growing number of customers our VIPSeal® range is attracting in France, mainly through the builders’ merchants.
“As in the UK, French builders’ merchants value the opportunity to promote the high quality of VIPSeal® couplings, backed by the assurance that comes from the product being designed, tested, and manufactured to global standards by a single supplier.
“We have designed our French language website to be a valuable marketing resource for our growing network of builders’ merchants in France and other French-speaking areas, such as Belgium and Switzerland.
“It will also allow us to promote the benefits of VIPSeal® pipe couplings directly to end-use customers, and help us put them in touch with local agents who can supply them quickly and efficiently with our products.”
VIPSeal® flexible couplings are designed for joining and repairing low-pressure and non-pressured pipes of any material and size combination.
VIP has end-to-end control of VIPSeal® product design and manufacture, a process that drives high levels of innovation, and underpins its adherence to exacting industry standards.
All VIPSeal® couplings are designed and manufactured by VIP in Huntingdon, Cambridgeshire, UK, using high quality rubber formulated and compounded on the same site.
The new French-language website showcases all couplings available in the VIPSeal® range – including the latest product, a chemical resistant coupling called VIPSealChem.
The distinctive green VIPSealChem flexible couplings are manufactured to BS EN 295, and can be fitted in precisely the same way as standard VIPSeal® couplings, overcoming installation significant limitations found with other chemical resistant seals currently on the market.
To view the new French language VIPSeal® website go to: www.vipsealcouplings.fr